THE COURSES DEDICATED TO THE TOURISM-HOSPITALITY INDUSTRY WILL CONTINUE IN 2026

Projects implemented thanks to European Funding from the Emilia-Romagna Region

Ref.PA 2024- 22631/RER SKILLS FOR THE ENHANCEMENT AND INTEGRATION OF CULTURAL AND TOURIST ATTRACTORS: CONTINUOUS EDUCATION

Ref.PA 2024- 22632/RER SKILLS FOR THE ENHANCEMENT AND INTEGRATION OF CULTURAL AND TOURIST ATTRACTORS: SYSTEM ACTIONS

Approved by the Emilia-Romagna Region with Regional Council Resolution No. 1914 of 14/10/2024 and co-financed with resources from the European Social Fund Plus ESF+ 2021/2027 priority 2 Education and Training - Specific Objective g) and - Specific Objective d) Financing under the De Minimis regime. FUNDING DETERMINATION No. 28325 of 31/12/2024 published on 10/01/2025

The tourism sector is one of the cornerstones of the Emilia-Romagna economy. However, it is not immune to complex challenges such as global crises, climate emergencies, and market fluctuations. To ensure the competitiveness of destinations and the safety of travelers, the sector must evolve, focusing on resilience and adaptability.

A new tourism development model is needed to revitalize the sector in an innovative way, enhancing local specificities and responding to the needs of new tourists. This involves:

• The creation of personalized, authentic and innovative tourism products
• Adopting effective marketing strategies, with a focus on digital
• Attracting new tourist flows through an economically, environmentally and socially sustainable offering
• The synergistic integration of different forms of tourism to enhance the unique features of the area

Tourism Training Programs with ESF+ Support

Thanks to funding from the European Social Fund Plus (ESF+) of the Emilia-Romagna Region, the CESCOT Emilia-Romagna Network (INCLUDING CESCOT MODENA) offers customized training programs, designed to meet the specific needs of the region's various tourist areas. The courses aim to develop up-to-date skills in three key areas:

• Sustainability: to promote responsible and sustainable tourism.
• Digitalization: addressing the challenges of digital marketing and management.
• Organizational Management: To improve business efficiency and innovation.

Project Recipients

The project is aimed at two main categories:

• People (unemployed or employed) who wish to update their skills to work in the tourism sector, through Continuing Education courses
• Workers already active in the tourism sector, including employees, entrepreneurs and professionals, who require continuous training courses to further develop their business

The training courses are aimed at the entire tourism sector:

• Hospitality services
• Public establishments
• Shops
• Travel agencies
• Event organization
• Food craftsmanship

Areas of Expertise Covered in the Courses Technical and operational skills: for professionals such as travel agency or incoming staff, counter staff, waiters, bartenders, entertainers, receptionists, sales staff and marketing managers, digital marketing and content creators, to use innovative tools and improve their roles.

Soft skills: such as communication, self-empowerment, customer care, team building, time management, sales, and language skills.

Management and organizational skills: aimed at entrepreneurs and managers, with a focus on innovation, digitalization, and sustainability.

PROJECT COMPLETED THANKS TO EUROPEAN FUNDS FROM THE EMILIA ROMAGNA REGION