DIGITAL SKILLS – Module 1: Social Media Marketing and Artificial Intelligence Tools
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Who can participate : uomini/donne - disoccupati/lavoratori - con o senza diploma
Course start date :
Registration Expiration Date :
Course duration : 30 hours
Frequency : 2 meetings per week, morning or afternoon
Course cost : Gratuito (finanziato)
Course Delivery : in presenza
Who can participate : uomini/donne - disoccupati/lavoratori - con o senza diploma
Course location
Cescot Modena, VIA ELIA RAINUSSO, 144, Modena
3rd FLOOR
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DIGITAL SKILLS – Module 1: Social Media Marketing and Artificial Intelligence Tools
The course will cover digital techniques that can be introduced into tourism businesses to improve planning and marketing processes, the organization of production and service delivery processes, and internal and external communications.
Contents
- Web and social marketing
- Chat box and instant messaging for relations with tourists/customers
- Artificial Intelligence: Tools and Platforms
- Online collaboration packages
- Tools for digital and task management
- Digital tools for graphic, visual, and social communication
- Brand reputation and SEO
- Cyber security
Access criteria to the course
Access to the program requires an ORIENTATION INTERVIEW to define a comprehensive and personalized program within the training offerings, based on individual characteristics, personal history, and professional aspirations. The outcome of the interview will be a PROFILING FORM that will allow us to assign a score based on the individual's characteristics in relation to the specific program offered and their motivation to attend the course.
If applications exceed available places, a ranking will be drawn up that will determine the order of admission to the various editions of the course activated based on the number of eligible people on the ranking within the limits of the available funding.
Certificate issued
Certificate of attendance
Post-course assistance
Upon completion of the course, you'll have access to a professional support network to guide you on your growth journey: thanks to Cescot Lavoro, we'll help you find work, and thanks to Confesercenti, we'll assist you in starting your own business.
Operation Ref. PA 2024-22630/RER Approved with Emilia Romagna Regional Council Resolution No. 1914 of 14/10/2024 PR ESF+ 2021/2027 - priority 2. education and training - specific objective g) promoting lifelong learning. Financing Resolution No. 28325 of 31/12/2024 published on 10/01/2025