IFTS 2025-2026 - TECHNICIAN FOR THE DIGITAL PROMOTION OF THE TERRITORY AND LOCAL FOOD AND WINE
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Who can participate : uomini/donne - disoccupati/lavoratori - con o senza diploma
Course start date :
Registration Expiration Date :
Course duration : 800 hours
Frequency : The course schedule will be communicated at the start of the course.
Course cost : Gratuito (finanziato)
Course Delivery : in presenza
Who can participate : uomini/donne - disoccupati/lavoratori - con o senza diploma
Course location
Cescot Modena, VIA ELIA RAINUSSO, 144, Modena
3rd FLOOR
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IFTS 2025-2026 - TECHNICIAN FOR THE DIGITAL PROMOTION OF THE TERRITORY AND LOCAL FOOD AND WINE
BECOME FOOD&WINE TOURISM STRATEGIST
The course allows you to obtain the National Technical Specialization in Techniques for the Promotion of Tourism Products and Services, focusing on local resources, opportunities, and events.
Professional Profile: The technician is able to: promote the local food and wine resources using marketing and web marketing strategies; organize events, itineraries, and packages that showcase agri-food products in conjunction with other cultural, environmental, and historical resources of an area; network with public and private entities for the shared, sustainable, and integrated development of tourist destinations; and incentivize sales, including through e-commerce portals.
WHAT YOU WILL LEARN
MAIN TOPICS: Analysis of tourism supply and demand; Environmental, cultural, and food and wine resources; Big data, open data, and statistical sources; Tourism marketing; Web and digital marketing; Communication and digital PR; Business English; Event management; Content management; Storytelling and storyliving; Video strategy; Tourism & sustainability; Tourism & food and wine; The agri-food supply chain and typical products of the Modena area; E-commerce of typical local food and wine products; Food safety and blockchain; Events, fairs, markets, and food experiences; Project management techniques; Communication techniques and relationship management.
The following activities complete the path:
- Webinars and expert testimonials;
- Real work order (participants will work on a project in close collaboration with the project's partner companies);
- Visits and Study Trips;
- Internships and/or business projects;
- Outdoor experience;
- Placement workshops;
- Individual coaching;
- In-depth seminars.
TEACHERS
Senior industry experts, university professors, and entrepreneurs from partner companies.
OUR PROJECT PARTNERS
Subjects participating in the design and implementation of the path: Schools
- IIS “L. SPALLANZANI” Castelfranco Emilia (MO)
- ITS "I. CALVI" Finale Emilia (MO)
Businesses
- PLEASURE MODENA SCARL
- CAFFE' CAGLIARI SPA
- TOSCHI VIGNOLA SRL
- AGIRE SRL
- DUKE'S BALSAMIC VINEGAR BY ADRIANO GROSOLI SRL
- NGB SRLS
- ITINERE SRL - INCOMING TOUR OPERATOR
- CARACOL SOC. SOCIAL COOP.
- MALAGOLI DANIELE ACETAIA BARBARA PICCININI'S FARM
- TEAM 99 SRL
- SLOW EMOTION BY STELLA FERRARI
- GRECO BY GRECO GABRIELE & CSAS
- UNPLI EMILIA-ROMAGNA APS
- SLOW FOOD EMILIA-ROMAGNA APS
- MUNICIPALITY OF NONANTOLA
University
UNIVERSITY OF MODENA AND REGGIO-EMILIA Department of Economics and Department of Life Sciences
RECIPIENTS
15 Young people and adults, unemployed or employed, in possession of the following requirements:
Formal requirements:
- Residence or domicile in Emilia-Romagna prior to registration for the activities.
- High school diploma.
Substantial requirements
Knowledge of the following is required:
- Basic computer science (ECDL – General user level);
- English language (level B1 European Framework);
- Principles of communication and marketing;
- Structure of the hospitality industry.
NUMBER OF SEATS: 15!
ACCESS PROCEDURE: Before the selection process, an information seminar and orientation course are planned.
The selection process is based on two tests: written tests (aptitude and general knowledge) and an individual motivational interview. Each test will be assigned a weighted score (50% for the tests and the scores achieved in the qualifications assessment tests, and 50% for the interview), which will be used to draw up the rankings. Candidates with scores of 60/100 or higher will be admitted to the program based on their ranking.
DURATION: 800 hours, including 360 hours of internship!
FINAL CERTIFICATION
At the end of the program, after passing the final exam, students will be awarded a certificate of higher technical specialization in Techniques for the Promotion of Tourism Products and Services, focusing on local resources, opportunities, and events.REGISTRATION FEE
The course is free as it is co-financed by the European Social Fund Plus 2021/2027.FINANCING
**Technician for the digital promotion of the territory and local food and wine** HIGHER TECHNICAL EDUCATION AND TRAINING COURSES (IFTS) AF 2025/2026 Operation Approved with DGR No. 1238 of 07/28/2025 co-financed with resources from the European Social Fund Plus 2021-2027 programme of the Emilia-Romagna Region.
Ref. PA 2025-23965/RER APPROVED WITH DGR 1238/2025 of 07/28/2025 CUP E94D25004080009